Too Far?
I just came across this amazing resource of film marketing material. It's a blog called Movie Marketing Update. I found this one controversial entry in the Independent section that is old but interesting. Now, by no means do I condone this but like Chris Rock says..."I understand". In an attempt to get his film seen, an independent filmmaker promoted his indie flick Johnny Come Lately by plastering the streets of Baltimore with fake reward posters seeking a murderer. Check out the entry here.
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