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Wednesday, December 07, 2005

The Way Of The Future


The way of the future...the way of the future...the way of the future

Leo goes off in a fade to black mumbling those words at the climax of Martin Scorsese's ambitious biopic The Aviator. So what is the way of the future?

Why is it that whenever I read about the future of the movie industry I feel like there is news of a deadly virus sweeping across the country and only few will survive? An article from the L.A. Times continues the reign of terror by shouting the apocalyptic cry,"embrace the future or die!". Announcing the death of Hollywood is nothing new, we've heard it before. With the ever widening gap between small and gigunda budgets it's no surprise that a sure bet isn't really a sure bet anymore.

One thing that is a sure bet when choosing what film an audience wants to throw down their hard earned money for is, why should I care? That screenplay you wrote that I might give you $1-$3 million to make, why should I care about that story? Seems that audiences are asking that very same question. The answer is, I don't. Theater revenue is down, Sony is in the throws of a serious upheaval. Technology is having it's way with how everything from games to films to music will be distributed now and in the future. All this effecting the way we make films and how an audience sees them.

I know you have your calendars marked for December 14th, I do. Another date you should mark down is January 27th. That's the day Steven Soderbergh's indie budgeted digital experiment Bubble gets the multi-tier treatment by being released to theaters, DVD and HD cable simultaneously on the same day. How that film does will probably have an effect on that distribution model. That's a lot of pressure to put on one small film but it will be interesting to see how it all shakes out. Anything that will give studios a second thought to releasing a DVD then re-releasing a newer, more amped up version months after I bought the previous edition aka double dipping. Read Soderbergh's thoughts on piracy, self-distribution and video mash-ups in this Wired article.

The future just isn’t what it used to be.

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posted by William at 12:02 AM | permalink

1 Comments:

Blogger William said...

I'm with you on this one Chris. I would hate to see the world become a state of simulacra. Wait, what am I saying, it already has. Content is king (wishful thinking).

9:36 PM  

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